Lifestyle benefits ''need to be wide-ranging''

Employers who offer lifestyle benefits must ensure they are tailored to the individual rather than adopting a one-size-fits-all approach.

This is the view of Helium columnist Ruth Davies, who gave the example that childcare vouchers will be of little use to people who have not yet started a family.

She suggested that offering discounts on uniforms, meals or products could be appreciated by staff.

The correspondent added that the role of training should not be overlooked, as it can be a key tool for boosting motivation and improving retention.

"If staff are happy they are also more likely to stay in the company longer. It is far easier to retain staff ... than have them leave and [have] to employ someone else," she remarked.

Earlier this month, Workforce Logistics pointed out that offering flexible benefits can also help businesses to attract high-level personnel who want a stronger work-life balance.
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