Social network use in the workplace should be ''team based''

The use of social network sites in the workplace can be far more effective if a task force is created, rather than a dedicated department - something which could improve motivation and retention.

Iain MacMillan, the director at social media agency RMM, suggested this would be the best approach when seeking to get the most out of online resources like Twitter and Facebook.

He stated that "everything is interlinked" and that having a cross-department team "makes the most of the existing skills and knowledge within an organisation rather than ''in-training'' it to a separate social media department".

Mr McMillan suggested that while a research and development team may use Twitter as part of their studies, the in-house public relations team may be able to use this to create a press release.

The Washington Post published an article last week which detailed the most common social network errors made by businesses.

Included in this list was not focusing on the user experience enough and making conversations one-way monologues.
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