Disney goes green to boost employee engagement

Disney has chosen a novel way to boost employee engagement by arranging for 300 Disney Store employees from across the UK to plant the first 7,500 trees of a new green venture.

These will be the first of the ''Magical Wood'' 50 acres of woodland, which forms part of the Woodland Trust''s Heartwood Forest, and once planted this will become England''s largest new native hardwood, Employee Benefits reports.

Disney has donated £1 from the sale of each of its re-usable shopping bags as well as profits from the sales of normal carrier bags to the Woodland Trust as well as supporting the trust''s efforts with managing woods.

John Tucker, England director of the Woodland trust, told the magazine: "I was very impressed with all of Disney Store''s employees who braved the elements to plant trees at the Magical Wood site.

"This was a momentous occasion as these trees will become woodland within ten years, for generations of people to enjoy."

Engaging with employees and listening to what interests and motivates them can help to boost morale in the workplace. Back