Asda relaunches employee benefits sharesave scheme

Supermarket giant Asda has relaunched its sharesave scheme by using staff who have benefited previously to boost take-up.

The firm sent out invitations on February 26th to all eligible staff who have completed six months'' service and has been getting help from previous scheme members to spread the word, Employee Benefits reports.

Laura Wilcock, shares manager at Asdsa, told the news provider: "We have asked [staff] to put stories about how they spent money from previous schemes on our internet site, The Green Room. The challenge is getting the message out there, so we are using real stories to help us.

"People are shopping more cheaply, which means Wal-Mart''s share price has done really well."

The plan had 25,000 members in the UK last year and allows staff to save between £5 and £250 a month over a three-year period to purchase shares in Asda''s owners -American company Wal-Mart.

Asda recently announced that 6,000 new positions will build on the existing 20,000 full and part time jobs that have been created in the last three years and will be on the shop floor and in management. Back